entrepreneurial companies across Kenya and the East Africa region.
About Anza Now
Anza Now was established in Dec 2018 through the personal experiences of our founder, Bobby Gadhia, as a solution to the growing gap between top talent and employers.
Bobby is a first-generation, self-made Kenyan Entrepreneur who started his first business, PC World Ltd in 1995 at the age of 22 with only $20. By 2015, PC World had attained Super Brand status and was Leader in the IT Industry in Kenya. Over the years, he founded & sold-off various businesses.
Having interviewed thousands and employed hundreds of candidates over the years, Bobby like many Entrepreneurs & Companies was frustrated with the recruitment process. The biggest challenge was dealing with recruitment firms who “claimed” to understand the companies HR needs and after spending several hours in meetings with him and his HR team, would come back with CV’s that did not match the requirements. In fact, in most cases, they were far-off from what was discussed. It was frustrating, time-consuming and not solving the problem to say the least. He also discovered that most of the owners of those recruitment firms had NEVER run their own businesses and were therefore not able understand the pain-points that employers go through.
This is what inspired him to establish Anza Now Ltd.
With an eye for talent as a long-time employer and his entrepreneurial experience, he guides his team by providing them with valuable insights of how employers think, the challenges they face and the solutions they seek. This gives them the competitive differential advantage over other firms.
The Name Anza Now stands for Start Now. Whatever you want to do or achieve, START NOW. Don’t procrastinate or delay. Just do it! It also means, New Beginnings or Start Afresh. We chose the word Anza to signify our roots as a Kenyan Company.
Our Logo signifies a Puzzle or The Rubiks Cube – meaning we connect the pieces (puzzle) or we solve problems (the rubiks cube)
So by connecting candidates to employers, we are solving big problems for both parties. Puzzles and Cubes can be difficult to solve, but we are doing our best to solve the problems in the shortest time and most accurate way possible
Blue– Signifies Integrity, Professionalism, Success
Red, Yellow, Green – represent the colors of a Traffic Light, meaning moving forward from a stop…
Uplifting Lives – everything we do, we ensure will have a positive impact on the lives of all the stakeholders involved – our consultants, candidates, employers, suppliers, etc.