About Us

Anza Now was established in Dec 2018 through the personal experiences of our founder, Bobby Gadhia, as a solution to the growing gap between top talent and employers.

Bobby is a first-generation, self-made Kenyan Entrepreneur who started his first business, PC World Ltd in 1995 at the age of 22 with only $20. By 2015, PC World had attained Super Brand status and was Leader in the IT Industry in Kenya.  Over the years, he founded & sold-off various businesses.

Having interviewed thousands and employed hundreds of candidates over the years, Bobby like many Entrepreneurs & Companies was frustrated with the recruitment process.  The biggest challenge was dealing with recruitment firms who “claimed” to understand the companies HR needs and after spending several hours in meetings with him and his HR team, would come back with CV’s that did not match the requirements. In fact, in most cases, they were far-off from what was discussed.  It was frustrating, time-consuming and not solving the problem to say the least. He also discovered that most of the owners of those recruitment firms had NEVER run their own businesses and were therefore not able understand the pain-points that employers go through.

This is what inspired him to establish Anza Now Ltd.

With an eye for talent as a long-time employer and his entrepreneurial experience, he guides his team by providing them with valuable insights of how employers think, the challenges they face and the solutions they seek. This gives them the competitive differential advantage over other firms.